Webzine – Number 5
French Design

“Right up to the hangers !“

Like a wave of contemporary alchemy, design has for a few years now been profoundly transforming lifestyles thanks to an approach to ergonomics that allies aesthetic beauty with practicality.

Oliiwer is a marvellous representative of this new wave of French creativity thanks to its streamlined and innovative interpretation of the clothes hanger. After 20 years of experience of designing and developing products, chiefly in the United States, France and Monaco, Olivier VERNEAU, the founder and creator aims to bring the same blend of practicality and charm to bear on the inside of dressing rooms as on the outside.

The hangers have been conceived to hold clothes perfectly, their ingenuity residing in the way they can make holding dresses and other strapped garments so simple. Even the material exudes inventiveness, as it consists of a hi-tech resin that is soft to the touch. The conceptual design leaves nothing to chance, as even the most basic objects fit into the harmony. “Design is the art of giving objects form, but not only in their external appearance,” explains Alain Cadix, the director of the most famous French design school, the ENSCI-Les Ateliers (National Higher School for Industrial Creation) in Paris.

 1

The breakthrough of French design into the apple-ised luxury market recalls the success story of Devialet, which can now be found in all American app stores through the Phantom brand, which promotes French design at every stage of conception. This success shows the international potential of the French New Wave, as led by the immense Philippe Starck, who was the first to sing the praises of this thoughtful beauty: “Everywhere I am looking to achieve the elegance of intelligence,” he said.

Oliiwer is a union of design and luxury and makes it possible to produce custom-made series. It offers not only a prestigious item but a genuinely excellent service – made in France, of course. As with a number of French design start-ups, Oliiwer is committed to reinventing the art of living to give a unique and aesthetically pleasing meaning to every step of the design process, making simplicity the new hallmark of sophistication.

2

What made you focus on the hanger as an object for design and innovation?

Oliiwer :

When I went looking for an object to design and produce under my own name, I sought a day-to-day product that was impractical and had barely evolved, so that I could reinvent it.

Thus the hanger with clips emerged as a nice challenge. Moreover, the hanger is a product that connects my three passions: design, interior architecture and fashion.

So I worked on an innovative trouser hanger with clips, which is now in the final stages of development. At the same time I complemented that by designing hangers for other clothes. That is how General X came into being

Where did your inspiration come from?

Oliiwer :

I wanted the object to have a profile that is both masculine and feminine. I was inspired by a Chanel soap box for men that has a profile that is also found on lipstick tubes. After that I took a functional approach that led me to determine the overall shape. I then reworked the curves and proportions.

What aspect takes priority when you are designing: technical efficiency, the quest for elegance or a combination of both? 

Oliiwer :

A day-to-day object not only has to be beautiful, it must also be useful. So my work is necessarily an amalgam of beauty and functionality, along with a third element: quality.

Our daily lives are now full of objects of varying importance and which tomorrow’s world invites us to reconsider.

 

Do you think design has a more fundamental role in peoples’ lives than ever? Or is it just about increasing the influence of aesthetics in the world?

Oliiwer :

Design can have a fundamental role so long as it is able to blend beauty, functionality and quality.

3

Do you intend applying your skills to other day-to-day objects or do you want to explore totally new and different worlds? 

Oliiwer :

My head is brimming with ideas in various fields and I’m working on bringing new creations into existence very soon.

What do you think French design will be like in 20 years given the rapid advances in technology? 

Oliiwer :

Twenty years is an eternity at the current rate of progress. It will be important to know how to mix our heritage, skills and technology changes so that French design retains its distinctiveness.

Do you think that Apple offers a precursor of tomorrow’s luxury?

Oliiwer :

The way I see it, it’s a good way to consolidate at the high end, applying a sense of detail, materials and quality production with refined functionalities and an innovative approach.

4

Like a wave of contemporary alchemy, design has for a few years now been profoundly transforming lifestyles thanks to an approach to ergonomics that allies aesthetic beauty with practicality.

Oliiwer is a marvellous representative of this new wave of French creativity thanks to its streamlined and innovative interpretation of the clothes hanger. After 20 years of experience of designing and developing products, chiefly in the United States, France and Monaco, Olivier VERNEAU, the founder and creator aims to bring the same blend of practicality and charm to bear on the inside of dressing rooms as on the outside.

The hangers have been conceived to hold clothes perfectly, their ingenuity residing in the way they can make holding dresses and other strapped garments so simple. Even the material exudes inventiveness, as it consists of a hi-tech resin that is soft to the touch. The conceptual design leaves nothing to chance, as even the most basic objects fit into the harmony. “Design is the art of giving objects form, but not only in their external appearance,” explains Alain Cadix, the director of the most famous French design school, the ENSCI-Les Ateliers (National Higher School for Industrial Creation) in Paris.

 1

The breakthrough of French design into the apple-ised luxury market recalls the success story of Devialet, which can now be found in all American app stores through the Phantom brand, which promotes French design at every stage of conception. This success shows the international potential of the French New Wave, as led by the immense Philippe Starck, who was the first to sing the praises of this thoughtful beauty: “Everywhere I am looking to achieve the elegance of intelligence,” he said.

Oliiwer is a union of design and luxury and makes it possible to produce custom-made series. It offers not only a prestigious item but a genuinely excellent service – made in France, of course. As with a number of French design start-ups, Oliiwer is committed to reinventing the art of living to give a unique and aesthetically pleasing meaning to every step of the design process, making simplicity the new hallmark of sophistication.

 

2

 

 

What made you focus on the hanger as an object for design and innovation?

Oliiwer :

When I went looking for an object to design and produce under my own name, I sought a day-to-day product that was impractical and had barely evolved, so that I could reinvent it.

Thus the hanger with clips emerged as a nice challenge. Moreover, the hanger is a product that connects my three passions: design, interior architecture and fashion.

So I worked on an innovative trouser hanger with clips, which is now in the final stages of development. At the same time I complemented that by designing hangers for other clothes. That is how General X came into being

Where did your inspiration come from?

Oliiwer :

I wanted the object to have a profile that is both masculine and feminine. I was inspired by a Chanel soap box for men that has a profile that is also found on lipstick tubes. After that I took a functional approach that led me to determine the overall shape. I then reworked the curves and proportions.

What aspect takes priority when you are designing: technical efficiency, the quest for elegance or a combination of both? 

Oliiwer :

A day-to-day object not only has to be beautiful, it must also be useful. So my work is necessarily an amalgam of beauty and functionality, along with a third element: quality.

Our daily lives are now full of objects of varying importance and which tomorrow’s world invites us to reconsider.

Do you think design has a more fundamental role in peoples’ lives than ever? Or is it just about increasing the influence of aesthetics in the world?

Design can have a fundamental role so long as it is able to blend beauty, functionality and quality.

 

3

 

Do you intend applying your skills to other day-to-day objects or do you want to explore totally new and different worlds? 

Oliiwer :

My head is brimming with ideas in various fields and I’m working on bringing new creations into existence very soon.

What do you think French design will be like in 20 years given the rapid advances in technology? 

Oliiwer :

Twenty years is an eternity at the current rate of progress. It will be important to know how to mix our heritage, skills and technology changes so that French design retains its distinctiveness.

Do you think that Apple offers a precursor of tomorrow’s luxury?

Oliiwer :

The way I see it, it’s a good way to consolidate at the high end, applying a sense of detail, materials and quality production with refined functionalities and an innovative approach.

 

4

Aristide Douroux
Editor At Large

Photography : Victor Pérez
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